What is co-branding? What major issues should beconsidered when using co-branding?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
Problem 1LO
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What is co-branding? What major issues should be
considered when using co-branding?

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