What actions have food marketers taken to stem the threat of a ban on marketing to children?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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What actions have food marketers taken to stem the threat of a ban on marketing to children? 

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Step 1 Introduction

Children are often the target of food marketing campaigns, which use appealing packaging, popular characters, and catchy slogans to promote high-calorie, low-nutrient foods and beverages. Governments and public health advocates have become increasingly concerned about the impact of food marketing on children's health, leading to proposals for stricter regulation or even bans on marketing to children.

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