Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 5DYMP
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Question
What actions have food marketers taken to stem the threat of a ban on marketing to children?
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Step 1 Introduction
Children are often the target of food marketing campaigns, which use appealing packaging, popular characters, and catchy slogans to promote high-calorie, low-nutrient foods and beverages. Governments and public health advocates have become increasingly concerned about the impact of food marketing on children's health, leading to proposals for stricter regulation or even bans on marketing to children.
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