What is market segmentation? Describe the basicconditions required for effective segmentation. Identifyseveral firms that use market segmentation

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.2: Criteria For Effective Market Segmentation
Problem 1LO
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What is market segmentation? Describe the basic
conditions required for effective segmentation. Identify
several firms that use market segmentation

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