What is the importance of avoiding marketing myopia?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 2DYMP
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What is the importance of avoiding marketing myopia?

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Theodore Levitt gives the concept of Marketing Myopia. Marketing myopia refers to the phenomenon of not being able to see a long term goal for an organization. Producers only focuses on to achieve higher quality of products and ignore the actual needs of customers.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing