What is meant by the disposition of productsand product packaging, and why does it interestgovernmental regulatory agencies and marketers?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
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What is meant by the disposition of products
and product packaging, and why does it interest
governmental regulatory agencies and marketers?

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