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What is return on marketing investment (rOMI)? howdoes considering marketing as an investment insteadof an expense affect a firm?

Managerial Accounting

15th Edition

ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter10: Evaluating Decentralized Operations

Section: Chapter Questions

Problem 7DQ: (a) Explain how return on investment might lead a divisional manager to reject new investments that...

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What is return on marketing investment (rOMI)? how
does considering marketing as an investment instead
of an expense affect a firm?

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