What is the approximate value of Annie’s brand/store compared to Sam’s for an otherwise equal apple tree? What is the estimate for market share for Annie if she sells Gal Apple Trees at $15.95 vs. Sam selling golden Delicious trees at $24.95.

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter6: Consumer Choices
Section: Chapter Questions
Problem 6RQ: Would you expect total utility to rise or fall with additional consumption of a good? Why?
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What is the approximate value of Annie’s brand/store compared to Sam’s for an otherwise equal apple tree?

What is the estimate for market share for Annie if she sells Gal Apple Trees at $15.95 vs. Sam selling golden Delicious trees at $24.95.?

Attribute
Price
Apple
Brand
Level
$15.95
$19.95
$24.95
$29.95
Gala
Annie's
Part-Worth Utility
Sam's
0.55
0.3
Golden Delicious -0.43
-0.2
-0.65
0.43
0.17
-0.17
Transcribed Image Text:Attribute Price Apple Brand Level $15.95 $19.95 $24.95 $29.95 Gala Annie's Part-Worth Utility Sam's 0.55 0.3 Golden Delicious -0.43 -0.2 -0.65 0.43 0.17 -0.17
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