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- A) Which segment of the market does apple company serve discuss?? B) what strategy is used to serve them??4) The first step in strategic planning is to ________. A) set objectives and goals B) develop the business portfolio C) define the company mission D) plan marketing strategies 5) Which of the following is NOT a step in the strategic planning process?A) defining the company missionB) setting company objectives and goalsC) designing the business portfolioD) identifying the company's culture 6) Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be? A) objectives and goalsB) mission statementC) business portfolio D) marketing and functional strategiesWhat is the mission/vission of facebook company and microsoft company?which company's statement you liked the most?explain your answer with justification.
- 1): A brief overview of the company you selected, Starbucks, including their product/service features, benefits, and brand identity. 2): Brief highlights from the PESTEL and SWOT of Starbucks. Just highlights from each. 3): The marketing plan objectives you developed (Social media, sales promotion, traditional media, and outdoor advertising) 4): Competitive analysis including: differentiation, positioning, and target market profile 5): How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives and the marketing plan and communication budget? 6): Marketing communications budget including total budget and allocations for each media channel (used up).1. You are required read the case above crispy krepe doughnuts 2015 to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. Which of the each components and explain; 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns?…1. What steps does Nordstrom take to implement its strategy providing outstanding customer service? According to the text, are there any actions or steps that are discussed in the text that Nordstrom does not implement?2. How do these activities enable Nordstrom to reduce the gaps between perceived service and customer expectations?3. What are the pros and cons of Nordstrom’s approach to developing a competitive advantage through customer service?4. Can Nordstrom’s philosophy of customer service be used businesses other than retail service businesses? Educational institutions? Lower end retailers like Walmart, Target, or Steinmart or Kohls? –5. Why or why not? If not, how could these retailers improve their customer service and relations, give examples—6. Discuss the inventory policies of Nordstrom to that of other department or retail stores. Does this policy impact customer service?
- When Amazon broadened its focus from being the world's biggest online bookstore to being the world's biggest online retail store, which element of strategic planning did this represent? A) Geographic focus B) Mission C) Customer service D) Price leadership E) InfrastructureIBM is defined and guided by (1) a dedication to every client’s success, (2) innovation that matters for our company and for the world, and (3) trust and personal responsibility in all our relationships. These standards represent IBM’s Multiple Choice A SWOT analysis. B product offerings. C strategic business units. D portfolio analysis. E core values.Case Analysis-- Case 2: Lola’s Market: Capturing a New Generation These points should be integrated into your Analysis: (1) Company’s current performance; (2) Strategic Position; (3) External/Internal Environment; and (4) Recommended Strategy
- Answer 7 8 9 10 1- What's the target audience of DELL's products? 2- How does DELL operate? 3- Dell Organizational Chart* 4- DELL'S COMPETITIVE ENVIRONMENT 5- DELL'S PORTER'S FIVE FORCE ANALYSIS* 6- How does DELL implement IS into their business? 7- CUSTOMER RELATIONSHIP MANAGER 8- E-COMMERCE 9- Suggestions for DELL-Conclusion 10- REFERENCESQ1: Organizations must be able to measure values to strategize their entire marketposition in their own industry.(i) Describe why LOCAL organizations use several measuresrather than only the standard financial measure.(ii) In your perception model for the above goal, illustrate and showthe interrelationships (iii) Include examples in your responses to the scenarios listedaboveWhat is the market strategy that makes Six Flags Magic Mountain successful? What are the outlines of the Six Flags Magic Mountain amusement parks core principles? What’s the SWOT analysis compared to the company’s competitors?