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What is the Product Thread?
How does it applies to the current market Mix and product
Step by step
Solved in 5 steps
- Give four reasons that might explain why a product isn’t already in the market.Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted. What compels you to choose one brand over another?1) Define consumer products. Describe the characteristics of each type of consumer product and give examples of each.
- Marketing strategies vary at different stages of the product life cycle. Determine which stage of the product life cycle your organization’s product is in. What market characteristics lead to your determination? Explain. What recommendations should the organization consider based on your analysis?What is category management, and what role does it play inthe success of a product line?Discuss how the new brand manufacturer will define its market segments and then begin targeting them.