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What is the role of competitive analysis in marketing, and how can companies gain a competitive advantage through effective analysis?
Step by step
Solved in 4 steps
- Discuss, What are the key considerations in assessing the impact of competitive forces on marketing performance?What is the difference between marketing strategy and marketing tactics, and how do they complement each other?what are some questions a company/business would ask their executives CEOS, CFOs, Customer Experience and Service Executives, Chief Marketing Officers, Sales and Business Development Executives, Product Development Executives to persuade them to improve their marketing analytics?
- What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan?What value does a balanced scorecard offer entrepreneurs who are evaluating the success of their current strategies?For successful Marketing Performance you have to answer the following questions: A) Which customers we are going to serve.?