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What are the key considerations in assessing the impact of competitive forces on marketing performance?
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- Discuss, What are the key considerations in assessing the impact of competitive forces on marketing performance?Explain the fundamentals of competitive marketing strategies based on creating value for customers?What is the difference between marketing strategy and marketing tactics, and how do they complement each other?
- What is the role of competitive analysis in marketing, and how can companies gain a competitive advantage through effective analysis?How do companies deal in managing the success of the marketing mix ??Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?
- For successful Marketing Performance you have to answer the following questions: A) Which customers we are going to serve.?How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?How do marketing organizations ensure that their strategies are aligned with overall business goals?
- How do companies develop a marketing implementation plan, and what are some key components of a successful plan?Please provide an example of how a company’s marketing organization can ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?How can customer service act as a competitive weapon?