Read the Panda Sunglasses case study and address the elements listed in the paper structure below. Panda Sunglasses: How Should a Start-Up Business with a Social Mission Market Its Sunglasses with Bamboo Frames? After reviewing the case, you must provide a critical assessment in your responses to the following questions, incorporating examples from the case, relevant information from the course notes, and scholarly sources relevant to entrepreneurship. Discuss a minimum of four (4) characteristics that Vincent Ko, Luke Lagera, and Mike Mills demonstrated that are relevant to entrepreneurs as discussed in the course. B. State two (2) benefits of entrepreneurship and two (2) drawbacks of entrepreneurship as discussed in the course and evident in the case. Discuss four (4) strategies that the entrepreneurs could have utilized to enhance creativity as discussed in the course which will be applicable to the case. Relevant examples must be included to support the discussion. Discuss the five (5) categories of intellectual property rights presented in the course and demonstrate how the cofounders of Panda Sunglasses could use two of the five categories to protect Panda Sunglasses. C. What aspects of the steps in the creative process as discussed in the course was evident in the case. The steps must be clearly stated and linked to the case. Discuss the elements taught in the course that the cofounders of Panda Sunglasses should consider to define their competitive advantage. Relevant examples must be included to support the discussion. As a small business, discuss the four (4) qualities that Panda possesses over large businesses as discussed in the course which they can use strategically. Relevant examples and links to the case must be included to support the discussion. None of the three cofounders had any retail experience, and they are faced with the challenge of expanding sales of their sunglasses. Discuss how the cofounders should go about doing a feasibility analysis for Panda Sunglasses, as taught in the course. Clearly state what should be included and the tools that can be used in each stage of the process. Note that this must be linked to the business in the case. If the owners decide to expand Panda Sunglasses to a Caribbean country, outline two (2) ways in which the business can make a substantial contribution to the country's growth and development as discussed in the course. State two (2) ways in which they can avoid common mistakes made by entrepreneurs as discussed in the course. Please offer details about the Caribbean country in the discussion. Each recommendation must be supported by one scholarly source. The conclusion should capture the essence of what was discussed in the paper, rather than simply summarizing the points raised. You should draw conclusions from the Case analysis and recommendation sections.

Read the Panda Sunglasses case study and address the elements listed in the paper structure below. Panda Sunglasses: How Should a Start-Up Business with a Social Mission Market Its Sunglasses with Bamboo Frames? After reviewing the case, you must provide a critical assessment in your responses to the following questions, incorporating examples from the case, relevant information from the course notes, and scholarly sources relevant to entrepreneurship. Discuss a minimum of four (4) characteristics that Vincent Ko, Luke Lagera, and Mike Mills demonstrated that are relevant to entrepreneurs as discussed in the course. B. State two (2) benefits of entrepreneurship and two (2) drawbacks of entrepreneurship as discussed in the course and evident in the case. Discuss four (4) strategies that the entrepreneurs could have utilized to enhance creativity as discussed in the course which will be applicable to the case. Relevant examples must be included to support the discussion. Discuss the five (5) categories of intellectual property rights presented in the course and demonstrate how the cofounders of Panda Sunglasses could use two of the five categories to protect Panda Sunglasses. C. What aspects of the steps in the creative process as discussed in the course was evident in the case. The steps must be clearly stated and linked to the case. Discuss the elements taught in the course that the cofounders of Panda Sunglasses should consider to define their competitive advantage. Relevant examples must be included to support the discussion. As a small business, discuss the four (4) qualities that Panda possesses over large businesses as discussed in the course which they can use strategically. Relevant examples and links to the case must be included to support the discussion. None of the three cofounders had any retail experience, and they are faced with the challenge of expanding sales of their sunglasses. Discuss how the cofounders should go about doing a feasibility analysis for Panda Sunglasses, as taught in the course. Clearly state what should be included and the tools that can be used in each stage of the process. Note that this must be linked to the business in the case. If the owners decide to expand Panda Sunglasses to a Caribbean country, outline two (2) ways in which the business can make a substantial contribution to the country's growth and development as discussed in the course. State two (2) ways in which they can avoid common mistakes made by entrepreneurs as discussed in the course. Please offer details about the Caribbean country in the discussion. Each recommendation must be supported by one scholarly source. The conclusion should capture the essence of what was discussed in the paper, rather than simply summarizing the points raised. You should draw conclusions from the Case analysis and recommendation sections.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

100%

After reviewing the case, you must provide a critical assessment in your responses to the following questions, incorporating examples from the case, relevant information from the course notes, and scholarly sources relevant to entrepreneurship.

Discuss a minimum of four (4) characteristics that Vincent Ko, Luke Lagera, and Mike Mills demonstrated that are relevant to entrepreneurs as discussed in the course. B. State two (2) benefits of entrepreneurship and two (2) drawbacks of entrepreneurship as discussed in the course and evident in the case.

Discuss four (4) strategies that the entrepreneurs could have utilized to enhance creativity as discussed in the course which will be applicable to the case. Relevant examples must be included to support the discussion.

Discuss the five (5) categories of intellectual property rights presented in the course and demonstrate how the cofounders of Panda Sunglasses could use two of the five categories to protect Panda Sunglasses. C. What aspects of the steps in the creative process as discussed in the course was evident in the case. The steps must be clearly stated and linked to the case.

Discuss the elements taught in the course that the cofounders of Panda Sunglasses should consider to define their competitive advantage. Relevant examples must be included to support the discussion. As a small business, discuss the four (4) qualities that Panda possesses over large businesses as discussed in the course which they can use strategically. Relevant examples and links to the case must be included to support the discussion.

None of the three cofounders had any retail experience, and they are faced with the challenge of expanding sales of their sunglasses. Discuss how the cofounders should go about doing a feasibility analysis for Panda Sunglasses, as taught in the course. Clearly state what should be included and the tools that can be used in each stage of the process. Note that this must be linked to the business in the case.

If the owners decide to expand Panda Sunglasses to a Caribbean country, outline two (2) ways in which the business can make a substantial contribution to the country's growth and development as discussed in the course. State two (2) ways in which they can avoid common mistakes made by entrepreneurs as discussed in the course. Please offer details about the Caribbean country in the discussion. Each recommendation must be supported by one scholarly source.

The conclusion should capture the essence of what was discussed in the paper, rather than simply summarizing the points raised. You should draw conclusions from the Case analysis and recommendation sections.

Expert Solution