What is the type of integration is discussed in the case 2)What could be the advantages (2 each) and disadvantages (2 each) of the above integration.
1) Kinko’s is a store for people to make photocopies, develop business reports (e. g. binding,
portfolios, etc. ), create business cards, signs, banners, pretty much anything dealing with any
type of document. FedEx saw an opportunity to integrate because all these people were going
to Kinko’s making these documents and reports and then going to UPS or FedEx to have them
delivered. Instead of going to another place to ship the documents, FedEx cut that out by turning
Kinko’s into FedEx Kinko’s or what is now FedEx Office. When a customer printed their
business reports he could send them out right away at one of the locations.
1)What is the type of integration is discussed in the case
2)What could be the advantages (2 each) and disadvantages (2 each) of the above
integration.
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