Assume General Mills has to decide how to invest millions of dollars to try to expand its dessert and yogurt businesses. To allocate this money between these two businesses, what information would General Mills like to have?
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Assume General Mills has to decide how to invest millions of dollars to try to expand its dessert and yogurt businesses. To allocate this money between these two businesses, what information would General Mills like to have? |
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- You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties. Please discuss the type of primary research you would conduct to determine how the company should proceed: 1. What type of research would you conduct and why this type? Please be specific. 2. Who would participate in this research? 3. What information would you seek to get from this research? 4. How could this information be used to help the company make decisions?How do entrepreneurs use the segment, target, and position (STP) process to increase the probability of success of their new venture?In your response, consider the ramifications and complexities of deploying scarce resources usually present in most new ventures.Be sure to explain why this is important to consider and discuss.Read the instructions in full before you attempt to answer. In section 1 below, a total of eight different market segments for the cold beverage market have been provided (Note: For the purpose of this discussion activity, let’s assume that the cold beverage market includes fizzy drinks (sodas), juice, energy drinks, milk-based drinks, yoghurt-based drinks, water, sports drinks, and so on.). Read section 1 statements, then read the task in section 2. Section 1: Quick Overview of Each Market Segment The ‘Really thirsty’: This group of consumers is seeking a fairly straightforward functional benefit from their consumption of a beverage. The ‘On the go’: The on-the-go market segment is a busy group of consumers who tend to eat and drink while they are traveling. The ‘Need a boost’: This market segment consists of those consumers are feeling rundown or tired during the day. The ‘Variety seekers’: Variety seekers are consumers that have limited brand loyalty and will consume a broader…
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