Silicon Valley is a global hub for innovation and high technology. Companies in this region constantly introduce groundbreaking products and services that have the potential to change the world. As an operations management student, you are tasked with discussing the ways of forecasting new products and services in Silicon Valley and the challenges associated with it. What methods or strategies can they employ to anticipate market demand for innovative offerings?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Silicon Valley is a global hub for innovation and high technology. Companies in
this region constantly introduce groundbreaking products and services that have
the potential to change the world. As an operations management student, you
are tasked with discussing the ways of forecasting new products and services in
Silicon Valley and the challenges associated with it.
Transcribed Image Text:Silicon Valley is a global hub for innovation and high technology. Companies in this region constantly introduce groundbreaking products and services that have the potential to change the world. As an operations management student, you are tasked with discussing the ways of forecasting new products and services in Silicon Valley and the challenges associated with it.
What methods or strategies can they employ to anticipate market demand for innovative offerings?
Transcribed Image Text:What methods or strategies can they employ to anticipate market demand for innovative offerings?
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