What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?

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