What types of consumers are likely to be the first to buy these new electric cars? Answer your question in relation to the adopter categorization on the basis of relative time of adoption of innovations.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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What types of consumers are likely to be the first to buy these new electric cars? Answer your question in relation to the adopter categorization on the basis of relative time of adoption of innovations.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing