Bicycles: More than Pedal PowerPlease read the attached case picture and also please answer theCASE QUESTIONS:Do scraper bikes derive their product meaning from the culture or the individual? Explain your answer.What sacred meaning(s) might a bicycle hold for a consumer? What are the implications for marketers?(Thank you in advance for your help!) Consumer Behavior Outcomes and issuesSymbolic Consumer BehaviorCONSUMER BEHAVIOR CASE #2Dahon Vybe D7 Folding Bike Review - BestFolding Bike ReviewsGucci bike | Bicycle, Red bike, Cruiser bicyclePorsche Bike RX: Suncoast Porsche Parts & AccessoriesRobot Box Photography: Scraper Bikes OaklandBicycles: More than Pedal PowerNot so long ago, a bicycle was, well, just a pedal-powered way to get around. Today, thebicycle is not just two-wheeled transportation-it has become a major industry worldwide. Agrowing number of consumers are buying bikes for commuting, for fun, for status, for personalstyle, and for environmental reasons.Especially in developing nations, where incomes are rising and middle-class consumers arelooking for more than basic transportation, demand for better bicycles is rising year after yearas the product category takes on new significance as a sign of wealth and of interest in ahealthy leisure-time activity. "As people become more affluent, they tend to go to globalbrands," says the director of international sales for Wisconsin-based Trek Bicycles, and that'swhere global brands have advantages." Trek's high-quality bikes are now marketed in twodozen nations, with even wider distribution on the way.Some top automotive firms are putting their brands on upscale bicycles. Porsche, forexample, offers high-end bicycles with precision-made bodies and brakes so riders can glidesmoothly on paved paths and navigate off-road trails. Each carries the red, black, and goldbrand badge positioned below the handle bars, signaling that the rider is pedaling a Porsche.Luxury designer brands re also involved in the burgeoning bicycle business. Gucci's creativedesigner has developed a lightweight, high-performance bicycle and accessories (such as ahelmet and riding gloves) for Bianchi, decorated with the red and green stripes that are Gucci'sbrand symbol. Missoni's colorful bicycle, marketed by cheap chic retailer Target at a moreaffordable price, is for city-dwellers or suburbanites who want to pedal along in style. Folding bicycles are increasingly popular, everywhere from Kentucky to Kuala Lumpur. On arecent World Car-Free Day, cyclists rode folding bicycles along Kuala Lumpur roads to nearbymass-transit stations, folded their bikes, and took them on board. They were not justdemonstrating a greener alternative to gas-powered vehicles--they were also showing theconvenience and ease of taking folding bikes on commuter trains. Another use of bicycles is fortourist transportation. In Santiago, Chile, cyclists have ridden through the streets to promoteenvironmentally friendly bicycle tourism and encourage the construction of bicycle pathsthroughout Patagonia.From the great outdoors to the inner city, bicycles are often used to show off the rider'spersonal style. In particular, youngsters who aren't old enough to drive four-wheeled vehicleslike to cruise on streets in home-decorated two wheelers. One urban trend in bicycle bling isthe "scraper bike," a small-framed bike with special touches such as dashes of color, duct tapedetailing, aluminum foil wrapped around the wheel spokes, and flashy, outsized accessories. Ascraper bike song by the California hip-hop group Trunk Boiz has attracted more than 3 millionYouTube views and spread the look's popularity far beyond the West Coast. "It just makes youfeel like a star," says one teen of the scraper bike he spray painted and outfitted with foiled-wrapped spokes. A gallery in Berkeley, California, even exhibited scraper bikes as objects of art.Consumers who are serious about their bicycling look carefully at specifications and noticewhich brands the top athletes endorse. Cannondale, for example, is endorsed by women'striathlete champion Chrissie Wellington. Many enthusiasts attend bicycle shows, watch bicycleraces, test-ride new models, and compare every technical detail before deciding what to buy.One purchase leads to another as enthusiasts acquire all the gear they need---bike racks, locks,seats, tools, and anything else they must have to keep their bikes looking good and workingproperly. No wonder the two-wheeler business is gaining speed.

Question

Bicycles:  More than Pedal PowerPlease read the attached case picture and also please answer theCASE QUESTIONS:Do scraper bikes derive their product meaning from the culture or the individual?  Explain your answer.What sacred meaning(s) might a bicycle hold for a consumer?  What are the implications for marketers?(Thank you in advance for your help!) Consumer Behavior Outcomes and issuesSymbolic Consumer BehaviorCONSUMER BEHAVIOR CASE #2Dahon Vybe D7 Folding Bike Review - BestFolding Bike ReviewsGucci bike | Bicycle, Red bike, Cruiser bicyclePorsche Bike RX: Suncoast Porsche Parts & AccessoriesRobot Box Photography: Scraper Bikes OaklandBicycles: More than Pedal PowerNot so long ago, a bicycle was, well, just a pedal-powered way to get around. Today, thebicycle is not just two-wheeled transportation-it has become a major industry worldwide. Agrowing number of consumers are buying bikes for commuting, for fun, for status, for personalstyle, and for environmental reasons.Especially in developing nations, where incomes are rising and middle-class consumers arelooking for more than basic transportation, demand for better bicycles is rising year after yearas the product category takes on new significance as a sign of wealth and of interest in ahealthy leisure-time activity. &#34;As people become more affluent, they tend to go to globalbrands,&#34; says the director of international sales for Wisconsin-based Trek Bicycles, and that'swhere global brands have advantages.&#34; Trek's high-quality bikes are now marketed in twodozen nations, with even wider distribution on the way.Some top automotive firms are putting their brands on upscale bicycles. Porsche, forexample, offers high-end bicycles with precision-made bodies and brakes so riders can glidesmoothly on paved paths and navigate off-road trails. Each carries the red, black, and goldbrand badge positioned below the handle bars, signaling that the rider is pedaling a Porsche.Luxury designer brands re also involved in the burgeoning bicycle business. Gucci's creativedesigner has developed a lightweight, high-performance bicycle and accessories (such as ahelmet and riding gloves) for Bianchi, decorated with the red and green stripes that are Gucci'sbrand symbol. Missoni's colorful bicycle, marketed by cheap chic retailer Target at a moreaffordable price, is for city-dwellers or suburbanites who want to pedal along in style. Folding bicycles are increasingly popular, everywhere from Kentucky to Kuala Lumpur. On arecent World Car-Free Day, cyclists rode folding bicycles along Kuala Lumpur roads to nearbymass-transit stations, folded their bikes, and took them on board. They were not justdemonstrating a greener alternative to gas-powered vehicles--they were also showing theconvenience and ease of taking folding bikes on commuter trains. Another use of bicycles is fortourist transportation. In Santiago, Chile, cyclists have ridden through the streets to promoteenvironmentally friendly bicycle tourism and encourage the construction of bicycle pathsthroughout Patagonia.From the great outdoors to the inner city, bicycles are often used to show off the rider'spersonal style. In particular, youngsters who aren't old enough to drive four-wheeled vehicleslike to cruise on streets in home-decorated two wheelers. One urban trend in bicycle bling isthe &#34;scraper bike,&#34; a small-framed bike with special touches such as dashes of color, duct tapedetailing, aluminum foil wrapped around the wheel spokes, and flashy, outsized accessories. Ascraper bike song by the California hip-hop group Trunk Boiz has attracted more than 3 millionYouTube views and spread the look's popularity far beyond the West Coast. &#34;It just makes youfeel like a star,&#34; says one teen of the scraper bike he spray painted and outfitted with foiled-wrapped spokes. A gallery in Berkeley, California, even exhibited scraper bikes as objects of art.Consumers who are serious about their bicycling look carefully at specifications and noticewhich brands the top athletes endorse. Cannondale, for example, is endorsed by women'striathlete champion Chrissie Wellington. Many enthusiasts attend bicycle shows, watch bicycleraces, test-ride new models, and compare every technical detail before deciding what to buy.One purchase leads to another as enthusiasts acquire all the gear they need---bike racks, locks,seats, tools, and anything else they must have to keep their bikes looking good and workingproperly. No wonder the two-wheeler business is gaining speed.

Accepted Answer

Due to advancement in technology, modern bicycles are not only pedal power but a comfort and need of…