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| What types of products would you use demographic segmentation for? How about psychographic segmentation? Explain how these products differ. |
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- . Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments : People who are into fitness and working out and believe in total fitness lifestyle. Online shoppers who tend to be more affluent than average when compared to those who are online but don’t shopHow would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?Are segmentation and targeting more crucial than determining the marketing mix?
- What are the marketing segments of apple based on segmentation, targeting,positioning1). Explain the criteria of segmenting consumer market? 2). What are the strategies of target marketing?What are some products that make their appeals primarily to the id? To the superego? To the ego? How does these appeal work? can you think of a company that uses psychographics segmentation to position its products in the marketplace
- identify a compagny and create a profile of their target consumer using segmentation factorsby choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.How will you explain the phrase “segmentation is both an art and science?” Explain
