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What will be the impact of Artificial Intelligence (AI ) on marketing research ? Discuss the advantages and limitations for the same?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 4DRQ

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What will be the impact of Artificial Intelligence (AI ) on marketing research ? Discuss the advantages and limitations for the same?

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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