When advertising is deceptive, what do critics claim happens? Select one: O a. It makes buyers less sensitive to price differences among similar products. O b. It makes buyers more sensitive to price differences among similar products. Oc It lowers the quality of goods in the market. O d. It increases competition in the market.
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- What marketing term would apply to describe a small company in Philadelphia analyzing consumer’s responsiveness to changes in price? Question 2 options: a) Elasticity of demand b) Demand c) Responsiveness d) Yield pricingA.If D=40 – 6Q, find MR and P. B. If D = 100 – 4Q and MC = 40, find profit maximizing output and price C.If D = 100 – 4Q, find MR and revenue maximizing output. please explain how I would figure this outExercise 5.8 The makers of Panadol pain reliever do a lot of advertising and have very loyal customers. In contrast, the makers of generic paracetamol do no advertising, and their customers shop only for the lowest price. Assume that the marginal costs of Panadol and generic paracetamol are the same and constant. a. Draw a diagram showing Panadol’s demand, marginal revenue and marginal cost curves. Label Panadol’s price and mark-up over marginal cost. b. Repeat part (a) for a producer of generic paracetamol. How do the diagrams differ? c. Which company has the bigger mark-up? Explain. d. Which company has the bigger incentive for careful quality control? Why? e. How might barriers to entry influence the behaviour of the makers of Panadol ? f. What factors would affect the extent to which the makers of Panadol could engage in predatory or destroyer pricing to force out competitors in this market?
- If profits depend on both how much is produced (output) and on the level of advertising, then a profit-maximizing firm should choose the levels of output and advertising at which: a. the marginal revenue of output equals the marginal cost of output. b. the addition to total revenue of the last unit of advertising equals the addition to total cost of the last unit of advertising. c. total revenue equals total cost for both output and advertising d.both a and b e. both b and cUse the following table for questions Carving knives Home users Professional Chefs No-name brand $40 $70 High-end professional series $60 $130 How much would the firm make in revenue if it prices both its products successfully? Question 35 options: $110 $120 $130 $140present a plan for a new retail store. Who is the store’s target market? Describe the merchan- dise, atmospherics, price points, services provided, lo- cation, and how you would promote your retail store. Describe how you will differentiate your store from competitors.
- How does the “LIVE TESTS” campaign demonstrate the characteristic ofintegrated marketing communication? What grade would you give “LIVE TESTS” on integrated effectiveness? (was it effective? Explain).Exercise A.4. A company operating in a market of monopolistic competition has an inverse demand curve for its product: P=315-3q, where q is the number of units produced of the good and P its price. The total cost of production of this company is given by: TC(q)=q²+75q+4000. a) To maximize profits, how many units of the good should you sell? b) What price should I charge? (c) What benefits would it reap? (d) Given the above information, how much would you have to reduce fixed costs for longterm equilibrium to occur? Represent graphically(Short-Run Profit Maximization) A monopolisticallycompetitive firm faces the following demand and coststructure in the short run: a. Complete the table.b. What is the highest profit or lowest loss available tothis firm?c. Should this firm operate or shut down in the short run?Why?d. What is the relationship between marginal revenue andmarginal cost as the firm increases output?
- Solve for Question (C) How to Maximize RevenueQuestion #5What is the MC=MR Profit Maximization point? What quantity should Delicious Deserts be producing at 'and' what price should they be charging to maximize their profits? Question #6 Why isn't it a good idea for them to produce and sell as many cakes as they can? Is it more profitable to sell less cakes at this current stage of their business? Question #7Do you have any other recommendations for Delicious Deserts to increase their revenues, profits, market share, and client retention?Exercise 5.3 Sticky Stuff produces cases of taffy in a monopolistically competitive market. The inverse demand curve for its product is P = 50 - Q, where Q is in thousands of cases per year and P is dollars per case. Sticky Stuff can produce each case of taffy at a constant marginal cost of $10 per case and has no fixed cost. Its total cost curve is therefore TC = 10Q. a) To maximize profit, how many cases of taffy should Sticky Stuff produce each month? b) What price will Sticky Stuff charge for a case of taffy? c) How much profit will Sticky Stuff earn each year? d) In reality, firms in monopolistic competition generally face fixed costs in the short run. Given the information above, what would Sticky Stuff's fixed costs have to be in order for this industry to be in long-run equilibrium? Explain.