When doing a Market penetration strategy, it is costly for small medium enterprise?  Explain.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
Problem 3C
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When doing a Market penetration strategy, it is costly for small medium enterprise?  Explain. 

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