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When the product is tailored to the consumer's wants and requirements, does it fare better?
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- What product do you want to produce as a product manager? What are the product’s benefits? What are the key features that supports the benefits? What does the brand represent to your customer?What role does market basket analysis play in understanding product affinities and optimizing product offerings?Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
- Based in the product lifecycle, give some ideas/strategies on how the product could have improve to be able to survive in the market.As a new product in a market, which is a better market positioning, a quality-oriented or a price-oriented product? and why? (cite your sources)Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?
- How does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?Design your product and provide it a name and a description and visual/picture of it (this can be your own drawing or an image from the internet with your brand/logo assigned to the image). Justify your choice by explaining in detail the reasons why you select your product (i.e. is there a demand for it? will it solve any social, environmental or financial issues? etc.). What is your vision for the selected productWhat can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?
- Why is quality such an important product strategy objective? What are the dimensions of product quality?how has e-commerce affected the need for qualityproduct objectives?What are the key elements of a customer-centric product development process in a market-oriented organization?Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?