Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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Question
- Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?
Expert Solution
Step 1
Firms and organizations in every respective sectors all across the world use advertising and marketing strategies to promote and propagate in the market. In doing so they not only do promote their respective products or services but also spread awareness of their product, vision and the cause. Now there are plenty of old-school as well as innovative approach of marketing available which can be used in order to register a progress in the industries. Although most of them seems appealing and proven their output overtime however there some which can be considered a lot less persuasive.
Some of the lesser persuasive marketing practices are:
- There are few claims that LEGO a leading toy-making brand is apparently believed to use dream, imagination and Hypothetic Scenario Indulgence as the segmentation for targeting the customer, although how much ever promising it sounds in terms of capturing customer's attention as well as reflect conversions on the sales record, however reality seems to hit a bit different, more and more people these days are more aware and practical about their reality and capabilities, therefore in Realtime scenarios it is really difficult to convert a customer on the basis of Hypothetical way of marketing. Also, when it comes to the process following the ethics of marketing, which surely it does and therefore doesn't violate any significant code of conduct of the organization, citizens and the environment.
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