Which alternative should the company pursue? Explain your answer.

Financial Reporting, Financial Statement Analysis and Valuation
8th Edition
ISBN:9781285190907
Author:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Publisher:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Chapter3: Income Flows Versus Cash Flows: Understanding The Statement Of Cash Flow
Section: Chapter Questions
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Question 2
Part A and B
You are the CEO of Rahway Engineering and want to accelerate the expected sales growth (payments from customers)
for your new manufacturing control system.
Marketing has proposed expanding both the sales force and advertising to accomplish this.
Expected cash flows prepared by Rahway Engineering's Finance Department are as shown bellow.
Expected Operating Cash Flows
($s in 000s)
Expansion Case
Year
New Control Systems Sold
Price/System
Payments from Customers
Cash-Outflow
Salaries and Benefits
Advertising
Cars for Sales Force
Other
Total Cash-Outflow
Net Operating Cash Flow
No Expansion Case (Do Nothing)
($s in 000s)
Year
New Control Systems Sold
Price/System
Payments from Customers
Salaries and Benefits
Advertising
Cars for Sales Force
Other
Total Cash-Outflow
Net Operating Cash Flow
Rahway's CFO has determined a
Part A
45
$325
$14,625
$10,450
$2,675
$2,613
$500
$16,238
($1,613)
34
$325
$11,050
$4,703
$1,204
$705
$335
$6,947
$4,103
2
85
$325
$27,625
$18,275
$2,775
$4,569
$515
$26,134
$1,491
2
57
$325
$18,525
3
(ii) Which alternative should the company pursue? Explain your answer.
125
$325
$40,625
$2,950
$5,025
$530
$28,605
$12,020
3
4
76
$325
$24,700
155
$325
$50,375
$20,100 $21,550 $21,900
$3,085
$3,230
$5,388
$5,475
$546
$563
$30,569
$31,168
$19,806
$25,707
4
84
$325
$27,300
5
175
$325
$56,875
(i) What risk factors might the CFO used to lead her to choose the required rate of return shown above?
5
94
$325
$30,550
6
185
$325
$60,125
$23,450
$3,385
$5,863
$580
$33,277
$26,848
6
$7,310 $8,040
$8,620
$8,760
$10,350
$1,249
$1,328 $1,388
$1,454
$1,523
$1,097
$1,206
$1,293
$1,314
$1,553
$345
$355
$366
$377
$388
$10,000
$10,929
$11,667 $11,905
$13,814
$8,525 $13,771 $15,633 $18,645 $17,386
96
$325
$31,200
15% required rate of return should be used to choose between these alternatives
Transcribed Image Text:Question 2 Part A and B You are the CEO of Rahway Engineering and want to accelerate the expected sales growth (payments from customers) for your new manufacturing control system. Marketing has proposed expanding both the sales force and advertising to accomplish this. Expected cash flows prepared by Rahway Engineering's Finance Department are as shown bellow. Expected Operating Cash Flows ($s in 000s) Expansion Case Year New Control Systems Sold Price/System Payments from Customers Cash-Outflow Salaries and Benefits Advertising Cars for Sales Force Other Total Cash-Outflow Net Operating Cash Flow No Expansion Case (Do Nothing) ($s in 000s) Year New Control Systems Sold Price/System Payments from Customers Salaries and Benefits Advertising Cars for Sales Force Other Total Cash-Outflow Net Operating Cash Flow Rahway's CFO has determined a Part A 45 $325 $14,625 $10,450 $2,675 $2,613 $500 $16,238 ($1,613) 34 $325 $11,050 $4,703 $1,204 $705 $335 $6,947 $4,103 2 85 $325 $27,625 $18,275 $2,775 $4,569 $515 $26,134 $1,491 2 57 $325 $18,525 3 (ii) Which alternative should the company pursue? Explain your answer. 125 $325 $40,625 $2,950 $5,025 $530 $28,605 $12,020 3 4 76 $325 $24,700 155 $325 $50,375 $20,100 $21,550 $21,900 $3,085 $3,230 $5,388 $5,475 $546 $563 $30,569 $31,168 $19,806 $25,707 4 84 $325 $27,300 5 175 $325 $56,875 (i) What risk factors might the CFO used to lead her to choose the required rate of return shown above? 5 94 $325 $30,550 6 185 $325 $60,125 $23,450 $3,385 $5,863 $580 $33,277 $26,848 6 $7,310 $8,040 $8,620 $8,760 $10,350 $1,249 $1,328 $1,388 $1,454 $1,523 $1,097 $1,206 $1,293 $1,314 $1,553 $345 $355 $366 $377 $388 $10,000 $10,929 $11,667 $11,905 $13,814 $8,525 $13,771 $15,633 $18,645 $17,386 96 $325 $31,200 15% required rate of return should be used to choose between these alternatives
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