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- What is an example of marketing myopia? A. telephone company that views itself as a spirit of service. B. A department store that views itself as a clothing retailer? C. An airline that views itself as a symbol of freedom? D. A perfume manufacturer that sells hope.How does ReadyMade communicate the demographics of its reader base to advertisers who want to see specific statistics about ReadyMade’s target market?Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include: 1. A definition of the problem and one research objective
- Why do you think developing a Marketing Plan for a new or existing business is an important activity for marketers and for companies in general? What is your opinion of the Acme Consulting Sample marketing Plan that is uploaded as a sample marketing plan?Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low prices
- When designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value propositionIs positioning helpful to not-for-profit organizations? If so, how should a charity select and implement a positioning strategy? If not, whyWhat are long-tail keywords, and why are they important for targeting specific audiences?
- What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What are some of the problems associated with the use of DAGMAR?Interview the managers of a local charity.Determine what their assumptions about theconsumer behavior of their supporters are. To whatextent do they use marketing strategy to increasesupport for the organization or compliance with itsobjectives?What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.