When designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value proposition

When designing a marketing strategy, a marketing manager focuses on _ and _. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value proposition

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers

Problem 1VC

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

Question

When designing a marketing strategy, a marketing manager focuses on _____ and _____.

Select one:

consumer wants; profitability

marketing myopia; brand experiences

social responsibility; the product concept

low prices; product benefits

the target market; the value proposition

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