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- Question content area Part 1 Maria manages a bakery, that specializes in ciabatta bread, and has the following information on demand and costs: Ciabatta Bread Sold Per Hour (Q) Price (P) Total Cost (TC) 0 $6.00 $1.50 1 5.50 5.50 2 5.00 8.50 3 4.50 11.00 4 4.00 13.00 5 3.50 14.50 6 3.00 15.50 7 2.50 17.00 8 2.00 19.50 Part 2 a. To maximize profits, Maria should sell enter your response here loaves of ciabatta bread per hourQuestion 1 (a) Describe the four (4) basic management functions (b) You are the head of your company’s marketing department and you are requiredto achieve a sales target of RM1 million by 31 Dec 2022. Explain how you can usethe four basic management functions to achieve the sales target.Op7. Question 4. Assume you are the marketing consultant for an upscale food market that wants to focus its marketing efforts on attracting new customers. You have a choice of segmenting the market on either a demographic or a benefit basis. What is the difference between the two? Which would you recommend, and why? Type your answer............. Question 5. Differentiate between breadth and depth of a firm's product mix by choosing a familiar company and explaining how its products exemplify these two concepts. Type your answer................
- QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.Question 3 Make a decimal outline of any of these topics (choose one only): (a) Impact of CORONA-19 Pandemic on Teaching and Learning, (b) Impact of CORONA-19 Pandemic on Employment, and (c) Impact of CORONA-19 Pandemic on Business.Question 04 a) “The practice of investment refers to the buying of a financial product or any valued item withan anticipation that positive returns will be received in the future.” Brief the statement in termsof investment management.b) “How different stage of industry life cycle can motivate fundamental analysis of investmentdecision”. Justify
- Question Give 4 points to consider when doing internet research.Ethical Question: What would you do? As one of the newer district sales managers for a fast-growing technology company, you’ve asked your salespeople to give you three sales forecasts in their territories for the coming year: (a) optimistic, (b) pessimistic, and (c) most likely. After totaling their three different sales forecasts, you realize that the optimistic forecast will increase sales by nearly 20% in your district, the pessimistic forecast by 10%, and the most likely by about 15%. Your national sales manager has asked each district sales manager to give her their most likely sales forecast for the coming year, so she can assign sales quotas. Your thoughts are that it’s probably best to give her the most pessimistic sales forecast because this should help ensure that she assigns your district a quota that you should easily achieve. If you can exceed your assigned district sales quota by a substantial amount, you’ll probably get a large bonus, and you may even be named district…QUESTION 4You are a private tutor who conducts one-on-one home tuition in economics for senior college students. You are considering growing your business. In particular you are considering vertical and horizontal integration. Using the theory of the optimal boundary of the firm, discuss the make-orbuy decision as well as the scope for horizontal integration and diversification of your business. What stages of the vertical chain should you consider conducting inhouse? What other horizontal markets may you integrate into? QUESTION 5Imagine the following hypothetical situation. Two firms, Super Chic Farm and Fortune Poultry, have become the only suppliers of fresh chicken meat in Singapore. Both firms are seeking to increase their profits and are considering entering into illicit price collusion by agreeing to charge artificially high prices. Such a practice is illegal and risks heavy fines. Analyse the interaction between the two firms using game theory. Present a payoff matrix to model…
- QUESTION 13 There are four general steps in conducting an external environmental analysis starting with scanning of the environment. Briefly, explain all four steps.QUESTION 10 A company’s trademark may last for a. a limited time period b. ever if renewed c. the same as a patent d. none of the above QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company’s product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above…Question 4 [20]“Coke amped up their digital marketing activities to build a campaign activated with Twitter. Once someone fires off a tagged tweet, it gets displayed on the big screen in lights. Furthermore, a webcam across the street automatically snaps a picture of the person’s name. Coke’s social media team then tweets back the photo to the person within an hour. So you don’t need to be present in Times Square to see your name in the light. Neat trick, don’t you think? The activation generated about 200 messages and was able to raise brand awareness and increase the traffic to the website, engagement and followings on social media.”This campaign was originally activated with Twitter however requires a greater presence across the digital landscape. As the marketing manager, you are required to invest in display advertising. Discuss the tools that you would use and why.