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- Magazine brands are having a tough time. Sales are falling, and you only have to look at the latest ABC figures to see how fast. Women’s weeklies are particularly struggling. The circulation of Time Inc’s Look was down 35.4% in the first half of 2017, with sales for Woman magazine down 17.6%. Advertisers seem to be moving away from the medium due to the ............................................ * Targeted audience by magazine. Long life span Little flexibility High market segmentationINSTRUCTION: Please answer the following questions in no lesser than one (1) paragraph and not exceeding three (3) paragraphs. (10 points each). 1. How can an organization implement the marketing concept? 2. What is customer relationship management? What is it so important to "manage" this relationship?21- E-government development success factors are user-centred success factors, e-service success factors and IT success factors. Select one: a. True b. False
- 0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: what dose Al Wusta Cement Company offers. You need to look at products, prices, distribution channels, devices they employ to enhance customer loyalty, brand and design, business model, staff, technology, media activities and advertisement.Direction: Write your own answer (Shorts Explanation only). 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years, Is this art advantage or a disadvantage for its customers? Explain 2. People need to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want not to emanate from a "need"? Explain by relating your experience.Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using? Question 1 options: a) Production orientation b) Sales Orientation c) Market Orientation d) Societal Marketing Orientation
- 1.Suppose you are conducting market research Pepsi co. Sales have been lagging for two quarters and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You also want to obtain feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group and why? What types of information would you want to obtain? Identify possible questions to present to the focus group.Q4aThere is a growing debate that the internal environment is more important thanthe external environment, present your explanations to provide clarity to this issueusing simple examples touching on the environmental factors for bothenvironments.Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.
- Help me write this pleaaseeee. Thank you. 1. Choose two local video advertisements in the Philippines that were aired about the national election and answer the following questions based on your chosen advertisement: a. What is the advertisement all about? b. Who is the intended audience? c. Are there any forms of media manipulation present in the ads? If yes, what is it, and why do you think so? If no, discuss how the ad captured the viewers' attention. 2. Post an essay for each ad based on your answers on your blog. You may support your answers by researching other information besides those cited in the videos provided that there is a proper citation of references used. The required word count for this activity is 300-500 words per essay. 3. At the end of your blog post, list down the references that supported your ideas (aside from the videos) using APA (7th edition).Q1: Based on your reading in this chapter, how would you characterize Twitter’s business model?Beverage/soda drinks companies are always trying to offer better products and digitally engage consumers to build emotional and long-term relationships. Select one or more beverage/soda drink company(ies) to discuss the following:1- The different ways the marketers respond and try to reduce the consumers’ motivational conflicts. 2- The various applications used by the soda drink marketers to apply the classical conditioning and cognitive theories to affect consumers’ brand recall and loyalty. Specify the beverage/soda drink company(ies) and their messages.You may use YouTube links or images to illustrate the messages.