Which of the following is true about distribution and its impact on other strategic variables? U economies of scale can impact distribution contracts in favor of the manufacturer U Low shipping costs impact profitability, ROI U certain consumer segments find local distribution appealing Uwhen the incentives of manufacturers and distributors are misaligned, it can create channel conflict

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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Which of the following is true about distribution and its impact on other strategic variables?
economies of scale can impact distribution contracts in favor of the manufacturer
U Low shipping costs impact profitability, ROI
U certain consumer segments find local distribution appealing
when the incentives of manufacturers and distributors are misaligned, it can create channel
conflict
0 00 O
Transcribed Image Text:Which of the following is true about distribution and its impact on other strategic variables? economies of scale can impact distribution contracts in favor of the manufacturer U Low shipping costs impact profitability, ROI U certain consumer segments find local distribution appealing when the incentives of manufacturers and distributors are misaligned, it can create channel conflict 0 00 O
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