28 [Samsung] Samsung is a company that sells most of its products directly to consumers through itswebsite. Samsung also sells its products to retailers such as Best Buy, Target, T-Mobile, and AT&T,who then sell to ultimate consumers. Samsung is an example of a company that uses which type ofdistribution channel?O direct distributionO intensive distributionO vertical distributionO mixed distributionO indirect distribution

The answer is option A : mixed distribution channel.

Answered: [Samsung] Samsung is a company that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sony is selling electronic products to the Lulu hyper market. The company salesperson meets the Lulu manager once in a month to explain about the new products in order to procure the orders and to supply Sony electronic products. Identify which type of selling Sony is performing. a. Selling to Institutions b. Selling to Government c. Selling to Business users d. Selling to re-sellers
Your friend Boris is keen to start his own platform business. His aim is to create a ‘Deals’ platform – where experts from the company, will identify the best deals in the market on a variety of topics such as mobiles, broadband, games etc. and make these available to consumers who login to the platform using a unique id. It is more than just price comparison or aggregation as the platform will only display products that are on a deal or offer.Boris aims to generate value through advertising revenues, revenues from customer browsing and purchase data, and a premium service for customers who want more customized services. He has asked for your help to understand some of the underlying dynamics and look for other sources of revenue. a) According to Weill and Woerner (2013) what are the three key components of a digital business model? Use an example to explain what aspects of business would come under each component.b) Weill and Woerner argue that “A firm doesn’t need to be a leader in…
1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.
2- To generate the sales leads, IBM Company is offering free software for signing up for a demonstration of another product. This method of sourcing is known as: a. Cold calling b. Trade shows c. Direct marketing d. Promotions
Which statements are correct about a marketing channel a. It is a set of interdependent organizations involved in the process of making a product or service available for use or consumption b. The purpose of channel marketing is to satisfy all suppliers in the market c. A group of companies typically involved in the business of channel marketing d. It is viewed a key strategic asset of the end-users
Target uses the following type of distribution in order to their maximize sales among competitors ………… A. Exclusive B. Selective C. Intensive D. Intensive Please type out the correct answer ASAP with proper explanation of the each option given. Thank you
Which of the following involves the franchisee using the franchisor's brand name to sell specific products or services through a limited distribution network? Select one: A. Product distribution franchising B. Trade-name franchising C. Pure or business format franchising D. People’s name distribution franchising
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
When it comes to managing its sales systems, what information does Amazon require, where does it store it, and in what format does it keep it?
Consider the challenge that Casper Mattress experienced in going against traditional distribution channels for its products. This can be likened to a “David versus Goliath” strategy—very high risk, but with potentially high rewards. As you consider a product or business that you would like to launch, Is there a nontraditional distribution opportunity that might challenge the conventional “industry” but create an innovative alternative to reach customers? Feel free to agree or disagree and explain why. If you agree, consider what is unique about your product that would allow you to disrupt traditional distribution channels and why nontraditional distribution would work for your product and not some other product.
a. What are good strategies for sales territory management for a maufacturing and distribution company. b. What is the role of personal selling in a manufacturing and distribution company c. Describe the context in which the sales function operates in a manufacturing and distribution company
Which of the following most accurately describes Coca Cola's distribution strategy: Intensive Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer Please use no more than 2 bullet points for your answer.

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