Answered: Which of the following is under the…

Which of the following is under the control of the marketer? The external environment The marketing mix Economic conditions Political Stability None of these are under the marketer’s control

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DRQ

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

Which of the following is under the control of the marketer?

		The external environment
		The marketing mix
		Economic conditions
		Political Stability
		None of these are under the marketer’s control

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