Create a marketing plan proposal for a business for food waste solutions. The proposal should include a marketing challenge for an existing company a new product that is meeting an unmet need a need that is satisfied but not sufficiently met
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Create a marketing plan proposal for a business for food waste solutions. The proposal should include
- a marketing challenge for an existing company
- a new product that is meeting an unmet need
- a need that is satisfied but not sufficiently met
Step by step
Solved in 2 steps
- 1. To assess the position of a particular brand in the marketplace relative to the competition, a company would conduct A.a consumer segmentation study B.concept development research C. a competitive product study D. brand awareness research 2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is A.marketing intelligence B.marketing research C.buyer behavior research D.concept development researchM&S must find out how to appeal to clothes- buyers under the age of 40. Financial restrictions mean it must choose between: Option 1: Qualitative research/ Option 2: Quantitative research. Justify which one of these options the company should choose.Since, you are an MIS major graduate, you suggest your company to get a New Video-Conferencing Marketing MIS Application (for web /mobile), namely “Arid-MMIS”. For a better understanding of your proposal, provide a sample database design with dummy data tracking your promotion & advertising along with product delivery, etc
- Chapter 9 tells us that repositioning of a brand orproduct is a deliberate decision to significantly alterthe way the market views the brand or product. Inyour opinion, are these changes enough to constitute a significant change in public perceptions ofMcDonald’s? Justify your response.H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesisFor this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…
- Select any two of the objections and develop a specific example ofhow they might lead to a bad decision in market planningWhich of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers? Question 14 options: Marketing concept Sales orientation Customer relationship marketing Customer relationship management Marketing orientation1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…
- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…a. Explain scope time of the influence of brand perception on customer buying action. b. Explain scope product quality, price and promotion of the influence of brand perception on customer buying action. c. Explain scope respondent of the influence of brand perception on customer buying action.During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when: Question 21 options: a) the perceived risk of the product or service to be purchased increases. b) the consumer is confident of making a purchase decision with the information at hand. c) the consumer is knowledgeable and well informed about a potential purchase. d) the product or service to be bought is a frequently purchased, low-cost item.