The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association
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4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is:
Ethnographic method
Projective techniques
Free association
8. Which product will most likely to sell through a customized marketing program?
Chocolate bar
digital camera
heart pacemaker.
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- Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.Q1. Currently Nabati Foods is implementing Marketing Concept. Elaborate THREE (3) elementsthat Nabati Foods has to focus if the com pany plan to adopt Holistic Marketing Concept. NOTE: kindly please refer to the attchment for answare the qurestionFor each of these products—chocolate bars and cereals—describe how marketers can apply their knowledge of the differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition.
- Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…Conduct research and deduce the product market frame of reference Nandos' fast food brand would use for segmentation. Conclude by identifying Nando's competitive set. Must be relevant to the South African market. Needs to have: Sufficient and comprehensive information. Thorough. Excellent deduction through all the layers in the product market. Comprehensive list of competitors. Excellent understanding of the brand environment. Product market insight evident.(a) 'Wh at marketing actions would you expect the comparues selling Yoplait, Dannen, and PepsiCo yogurts to take in response to Chobani's appearance and (b) how might Chobani respond?
- Q1. What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including macro-environmental and micro environmental forces? (250-300 words) Q2. How and why might the duration of the decision-making process and the extent of information search differ between the different types of consumer buying decision behavior? Relate to real-life examples from your experience. (150 words)1. To assess the position of a particular brand in the marketplace relative to the competition, a company would conduct A.a consumer segmentation study B.concept development research C. a competitive product study D. brand awareness research 2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is A.marketing intelligence B.marketing research C.buyer behavior research D.concept development researchB-to-B marketers at GE used the creative concept ofDatalandia to promote the potential benefits of theIndustrial Internet. What approach to marketing theIndustrial Internet would you take to a variety of B-to-Bstakeholders such as customers, the business media andgovernment accounts?
- Questions are based on this video: https://www.youtube.com/watch?v=xiImi5k9Ges 1. Why is test marketing used as a form of market research? 2. Why is Columbus, Ohio considered to be an effective test market? 3. Describe how Wendy’s uses Columbus as a test marketing site.Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?