Which of the following statements about brand names is true? O It is always rational to prefer brand names over generic substitutes. O Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. O Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a commog critique or defense of advertising. Kevin sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particulad need new clothes, the commercial prompts him to buy a Brand X t-shirt. critique defense This illustrates a common of advertising.

Which of the following statements about brand names is true? O It is always rational to prefer brand names over generic substitutes. O Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. O Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a commog critique or defense of advertising. Kevin sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particulad need new clothes, the commercial prompts him to buy a Brand X t-shirt. critique defense This illustrates a common of advertising.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter17: Advertising And Public Relations

Section17.2: The Rise Of Native Advertising

Problem 1C

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According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.
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