Which of the following will be decided by the merchandiser of a retail store? a. the store layout and display of merchandise b. the product’s quality and their specifications c. the quantity, profit margins, discounts and other promotional items for the products d. The items will be sold in the store

Which of the following will be decided by the merchandiser of a retail store? a. the store layout and display of merchandise b. the product’s quality and their specifications c. the quantity, profit margins, discounts and other promotional items for the products d. The items will be sold in the store

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 1C

See similar textbooks

Similar questions

When performing sales mix analysis , which one of the following is false : a. Producing and selling more units of the product with a higher contribution margin would likely decrease the breakeven point b. Making changes to the sales mix will likely cause a change in the breakeven point c. The sales mix is usually assumed to be remain the same . d. Shifting the sales mix to the product with a lower contribution margin will likely ncrease the overall contribution margin e. Normally the calculation of the breakeven point for multiproduct is more complicated than that for a single product
Directions: For each of the following situations: a. indentify the independent variable/s b. name the dependent variable; and c. give the two attributes of each variable A study on customer's satisfaction based on the quality of food offered in fast foods.
Which of the following should be ignored in a make-or-buy decision? a. cost savings b. whether the supplier will make a profit that would no longer belong to the business c. future growth in the plant and other production opportunities d. quality issues with the supplier
match each variable types with its description: variables: Process input variable, Process output variable, Critical to quality, Key process output variable, Key process intput variable, description (a) a product or process requirement that is no matter to the customer (b) a product or process knob or control that affects characteristics of importance to the customer (c) a product or process knob or control that has no impact on the process (d) a product or process requirement that must be present to make the customer happy but that the customer does not know to explicitly specify (e) a product or process requirement specifically requested by the customer
1. Output represents the final products from the production process and distributed to the customers. A. True B. False
a.Which model is commonly adopted to assist managers to focus on various functions and processes within their firms is ___________? bPromoting the organization’s products and services is a business function of ___________. c.In BPMN, a rectangle with rounded corners represents ___________. d.In the BPMN, a dashed arrow represents ___________.
A work team is looking at a current product in the LUML catalog --- the L555X fixture. The L555X was introduced about 2 years ago; is a pretty good seller; seems to meet customer needs (virtually no complaints and few returns); and should be in production for several more years. No major changes in capability are planned. However, LUML is interested in improving the profits from the product. Marketing opines that the L555X is fairly priced given the competition and L555X’s capabilities. One option to try to increase profits is to raise the price (revenue) while holding the production expenses constant. Marketing believes that the L555X has a typical demand curve; and an increase in price will lead to a decrease in sales volume and lower overall revenue. On January 13, the team analyzed the current design and identified 63 parts in the L555X. On January 27 and 28, the team met with the industrial engineering department. Together they were able to identify 108 interfaces in the L555X.…
In case of a production company which produces 3 different products (RE1, RE2, RE3), we know the following information: Measuring Unit RE1 RE2 RE3 Quantity unit 3,000,000 4,000,000 5,000,000 Sales Price Euro/unit 2,500 3,000 3,500 Production Cost Euro/unit 1,500 1,500 1,500 Consumption Factor kg/unit 0.02 0.04 0.01 Tasks: a) Has a company scarce resource if the company has only 250 tons raw material? b) Calculate the optimal composition of products! c) Determine the estimated total sales!
Q1: Benefits are the reasons why customers will decide to buy the products. False True Q2: The three important elements in the production system are input, transformation of production process and output. False True
All of the following terms have the same meaning EXCEPT: a cause and effect diagram b Ishikawa diagram c fishbone diagram d affinity diagram Costs for solutions are often ____________. a overestimated b underestimated c high d low
Mr. Ferdinand is a well known entrepreneur who sells fresh organic beef to persons in the localcommunity. Customers love the quality of meet that Mr. Ferdinand sells so they tend torecommend his product to other persons. Recently, Mr. Ferdinand has been running out of beefto sell to his customers. One customer suggests to him that he must use past sales records toforecast demand for his beef so that he can meet his customers demand. 1. Using a numerical example, demonstrate to Mr. Ferdinand how he can use a three-week and a four-week weighted moving average to forecast demand for his beef.
What is the difference between a fishbone diagram and an Ishikawa diagram?a. The Ishikawa diagram has more arrows.b. The Ishikawa diagram is based on empirical data; the fishbone diagram is not.c. The Ishikawa diagram is an operations management tool; the fishbone diagram is justsomething made up for this question.d. There is no difference.