Why are consumers favouring supplier-managed inventory and optimised supplier systems when choosing a supplier?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
Problem 2LO
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Why are consumers favouring supplier-managed inventory and optimised supplier systems when choosing a supplier?

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