why are federal regulations on false advertising important?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 10DRQ
icon
Related questions
icon
Concept explainers
Question

why are federal regulations on false advertising important?

Expert Solution
Step 1

False advertising is making false or misleading statements about a product or service to deceive consumers and gain an unfair competitive advantage. Federal regulations, such as the FTC Act and the Lanham Act, are in place to combat false advertising by establishing standards for advertisement accuracy and truthfulness and imposing penalties on companies that violate these standards. 

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Advertising
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing