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A: When someone books a airplane ticket or books a hotel room, they are buying service. Marketing…
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A: Marketing is most important activity along with production in any company. There are very as areas…
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A: Business environment refers to the set of environmental conditions in which any business operates.…
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Q: Define information system activities
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Q: 16.1 described a "long tail effect" for much marketing work which makes it difficult to accurately…
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Q: 10. Competition among existing firms can not be defined by: Select one: a. Industry growth rate b.…
A: Competition Competition is a scenario or a situation wherein two or more parties are working towards…
Q: Why social media is important for both individuals and business firms?
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Q: Recognize the various forms of direct marketing, direct selling, and vending.
A: Marketing is the process in which, businesses perform actions or activities; for promoting and…
Q: What are the advantages of the business-to-business (B2B) model?
A: A customer is a person or an entity which will take part in the exchange with the company. The…
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A: Service quality refers to measurement of extent upto which an organization carries out delivery of…
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A: In a business-to-business context, social media allows companies to connect with one another. In…
Q: Define Reed Hastings CEO of Netflix in term of these characteristics (courage, integrity, humility,…
A: Reed Hastings- Wilmot Reed Hastings Jr. is a businessman in the United States. He is the co-founder,…
Q: True
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A: In the promotional campaign every organisation aims to influence their customers to purchase that…
Q: What types of content can be used on a media sharing site?
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Q: What types of problems does a weak product cause in aproduct mix? Describe the most effective…
A: When a product becomes unprofitable, keeping it in the product mix can cause problems. A poor…
Q: What should marketers consider as they decidewhether to license or enter into a joint venture in…
A: In licensing, one company can give license to other company to produce and sell it's product or…
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Q: Identify the functions of labeling and legal issues related to labeling.
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Q: What is meant by a entrepreneur?
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Q: Define interactivity and explain its significance. Howcan marketers exploit this characteristic to…
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Q: Why people have started spending more time on social media sites?
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A: The organization will have many roles for the managers in the management. The managers have to look…
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A: For this explanation e choose our brand as Ford: Henry Ford created the Ford Motor Company in…
Q: What is the major task of promotion? Do firms ever usepromotion to accomplish this task and fail? If…
A: Promotion is the unique process of influencing and enlightening the mind of the given set of…
Q: (a) (b) Identify and explain three potential barriers to marketing planning. Evaluate the benefits…
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Q: Identify and briefly explain the seven major phases ofthe new-product development process.
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Q: What type of organization might use a venture team todevelop new products? What are the advantages…
A: Venture teams are used by firms that focus on new markets to produce new goods. These groups are in…
Q: State the popular objectives for social media companies.
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A: Store atmosphere can be explained as the environment of a store in which a buyer makes purchase…
Q: of
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Q: What are the factors that managers and employees should consider before participating in media…
A: Media sharing sites or social media online portals provide useful content to the customers. The…
Q: Describe ways that businesses can use “gamification” to generate sales revenue.
A: Gamification is the technique of using game-like features to incentivize people's involvement and…
Q: Identify the major types of retailers.
A: A retailer is an independent business (ranging from a single location to national chains) whose…
Q: what is Compliance Orientation? explain and give example
A: Question is answered below:
Q: Which internal and external factors that affect consumer behaviour influence you most when making a…
A: Consumer Behavior is study of the patterns involved while making any purchase decision by a…
Q: Do you believe OSH has made a difference?
A: The goal of Occupational Health and Safety (OHS) is to safeguard employees against workplace…
Q: Under what conditions is a producer most likely to usemore than one marketing channel?
A: Distribution is nothing but the delivery of products from one place to another. Distribution…
Q: ty includes racial, gender, neurodiversity and sexual preference as well as fundamentally different…
A: A diversified workplace comprises of all genders, races, and cultural backgrounds, apart from…
Q: Why are manufacturers’ sales offices and branches classified as wholesalers? Which independent…
A: A company sell its merchandise to the wholesaler, and the wholesaler delivers them to the retailer…
Q: Why qualitative social media measurements are more subjective in nature?
A: Every information or metric on the social media can be evaluated from the expected results will…
Q: Discuss the five steps in the marketing research process
A: The research in marketing pertains to the idea of conducting interviews and surveys for understating…
Q: Explain the major characteristics of each of the threetypes of vertical marketing systems (VMSs):…
A: Earlier, brands gave preference to the traditional marketing system. It is one in which retailers,…
Q: Identify and briefly describe the four promotional methods an organization can use in its promotion…
A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing…
Why companies feel important to have a mix of short- and long-term social media promotion?
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- What are some sources of negative public relations?How should an organization deal with unfavorablepublic relations?Why might digital marketing be considered separate from the rest of the promotion mix?What are Marketing Communications? What is the processing of communication process? What are the goals and tasks of promotion and why are they important? What are the elements of promotional mix? What is the integrated marketing communications? What are the factors impacting the effectiveness of the promotional mix?
- As new technologies emerge and become more mainstream, viewing audiences are becoming more and more fragmented. What does this mean for advertisers and what are the implications of this increasing audience fragmentation? Does it pose a problem or an opportunity for media planners and tacticians?How do advertisers optimize advertisement placement for maximum effectiveness?What do you think is the reason for the growing popularity of sales promotion as a marketing tool?