How does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?
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How does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?
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- The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.Suppose you want to buy a Laptop and a tooth paste. By keeping in mind the consumer decision making process. Define the purchase process usedAll consumer buying decisions generally fall along a continuum of three broad categories:routine response behavior, limited decision making, and extensive decision making. Goods and services in these three categories can best be described in terms of five factors.Explain which are they?
- what type of buying behavior will be displayed in the followinga) buying a lexusb) buying coca-cola c) buying a designer dressIllustrate how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch.Does buying Kashi cereal satisfy a consumer’s functional orpsychological needs? How might this information help a Kashi brandmanager better promote the product?
- Describe the benefits to the marketing decision maker of being able to capture data that identify characteristics of consumers and their shopping behaviour in a store.How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysis
- What are the buying behaviors of the target customers inside the premises of the competitors? (buying skincare products)Discuss each of the five stages in the consumer decision making process when buying a new computer for your sister.what temporary situations or changes in life circumstances might influence a consumer to recognize a need for a cleaning product in general or a green cleaner in particular? how might a marketer leverage this knowledge
