Retail outlets that do not have an Internet presence often complain that consumers come in to "kick the tires" but then buy online from a competitor. Can you suggest some ways outlets can overcome that?
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- Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?Some argue that retailers can be eliminated from the distributionchannel because they only add costs to the final product withoutcreating any value-added services in the process. Do you agree with thisperspective? Are consumers likely to make most purchases directly frommanufacturers in the near future? Provide justification for your answers.In order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailer
- Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.Why are manufacturers’ sales offices and branches classified as wholesalers? Which independent wholesalers are replaced by manufacturers’ salesbranches? By sales offices?What do off-price retailers need to do to compete against other formats in the future?
- Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?1. Why would one retailer seek to be part of an exclusive distribution channel while another seeks to be part of an intensive distribution channel? 2. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.1.What is your favorite consumer goods retailer? Discuss the criteria you have used in making your selection. What can a competing firm do to lure you away from your favorite firm? Apply your answer to retailing in general. 3. Define the term "total retail experience." Then describe a recent retail situation in which your expectations were surpassed and state why.
- Please don't use handwriting please Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts related to retailing and omnichannel marketing.Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…Why retail strategy should have good Vendor Relations to build a sustainable competitive advantage?