Retail outlets that do not have an Internet presence often complain that consumers come in to "kick the tires" but then buy online from a competitor. Can you suggest some ways outlets can overcome that?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
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Retail outlets that do not have an Internet presence often complain that consumers come in to
"kick the tires" but then buy
online from a competitor. Can you suggest some ways outlets
can overcome that?
Transcribed Image Text:Retail outlets that do not have an Internet presence often complain that consumers come in to "kick the tires" but then buy online from a competitor. Can you suggest some ways outlets can overcome that?
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