Why do customers expect more choice and flexibility as to how products and services are made available to them? Discuss the relationship between channel management and the marketing mix.
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Why do customers expect more choice and flexibility as to how products and services are made available to them?
Discuss the relationship between channel management and the marketing mix.
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Solved in 4 steps
- What are marketing channels? Briefly explain some of the different types of intermediaries.What is channel power? Explain the various types/basis of channel power that can be used in managing a marketing channel. Explain with suitable example in context of any fmcg company of your choice.Please answer the following based on the company above: Marketing Mix Issues in Channel Management 1.What are the issue/s that the business has faced when it comes to their products, price promotion, and place? 2.Swot Analysis/Discussion 3.RecommendationsI will post the remaining info of the company
- analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy, analyzing integrated marketing campaigns that effectively combine both digital and traditional elements.Do you feel that channels of distribution and physical distribution management are sufficiently linked to warrant a combined grouping under ‘place’? Evaluate the importance of a fully integrated physical distribution system (business logistics system) to the successful application of the marketing concept within the firm. Explain the concepts of time and place utility in the context of both channels and physical distribution. How does the ‘level of service’ experienced by the customer relate to the distribution element of marketing? Use examples to illustrate the points made.What types of channel conflict are present in this channel of distribution? Explain.
