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What do you see as the major challenges for researchers that emerge from the ESOMAR definition of
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- Critical Thinking What is your overall attitude towardmarket research? Do you think it is a beneficial activity from a consumer's perspective? Or do you think itmerely gives marketers new insights on how to convince consumers to buy something they really don'twant or need?1. Explain the role of marketing research. 2. What are the uses and characteristics of marketing research?What are the characteristics of a good marketing research ?
