Why does Tiger WoodsLinks to an external site. play in Asia and Australia late in the season when it’s no secret that he’d really only like to play four events per year if he could (the major championships)? It all comes down to cold hard cash. Woods’ appearance fee is $3 million and there are tournaments in Asia and Australia willing to shell out that kind of money for Woods’ presence. (Bleacherreport.com, "PGA Tour: Is It Time To Reconsider Appearance Fees?" Jan. 2011). If Tiger's appearance fee is the result of a Nash bargaining equilibrium, how much does his participation in these golf tournaments increase tournament revenues? Explain briefly.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter16: Bargaining
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Why does Tiger WoodsLinks to an external site. play in Asia and Australia late in the season when it’s no secret that he’d really only like to play four events per year if he could (the major championships)? It all comes down to cold hard cash. Woods’ appearance fee is $3 million and there are tournaments in Asia and Australia willing to shell out that kind of money for Woods’ presence. (Bleacherreport.com, "PGA Tour: Is It Time To Reconsider Appearance Fees?" Jan. 2011). If Tiger's appearance fee is the result of a Nash bargaining equilibrium, how much does his participation in these golf tournaments increase tournament revenues? Explain briefly.

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