Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Why has measuring advertising effectiveness become so important?
All advertising efforts are primarily aimed at achieving sales turnover and marketing for maximum profit. The advertiser spends millions on this advertising activity. In the context of all these efforts, it is an attempt to attract the customer to the product through advertising.
Advertising effectiveness estimation is important for the following reasons:
- It serves as a safety standard: Measuring ad effectiveness aids to detect ineffective advertising and advertising campaigns. It allows one to adjust the timing of the ad to make the ad more customer-centric and result-oriented. Therefore, one can avoid wasting money on false advertisements.
- Avoids possible failure: Advertisers are not sure about the advertising results from a particular advertising campaign. Estimating ad effectiveness helps to calculate results to avoid complete loss.
- To know the communication effect: The effectiveness of the ad can be measured by its communication effects on the targeted customer or audience. The main aim of advertising is to interact with the public and current and future customers, including various information about the product and the company. It is therefore advisable to look at the post dimensions of the ad to determine if they have seen or heard the ad or in other words, they have communicated the theme, message or appeal of the ad.
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