Why is marketing research important to the development of a marketing strategy? Provide a specific example.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.1: The Marketing Research Process
Problem 1LO
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  • Why is marketing research important to the development of a marketing strategy? Provide a specific example. 
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