revolutionized the marketing research industry in the 1950’s

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 4DRQ
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What revolutionized the marketing research industry in the 1950’s? Why did this allow the industry to expand so rapidly?

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9780357033791
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