Why is P/E Multiples Approach better than book value per share when it comes to valuing the stocks of a company?

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter7: Common Stock: Characteristics, Valuation, And Issuance
Section: Chapter Questions
Problem 12QTD
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Why is P/E Multiples Approach better than book value per share when it comes to valuing the stocks of a company?

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