Why is P/E Multiples Approach better than book value per share when it comes to valuing a company?

Intermediate Financial Management (MindTap Course List)
13th Edition
ISBN:9781337395083
Author:Eugene F. Brigham, Phillip R. Daves
Publisher:Eugene F. Brigham, Phillip R. Daves
Chapter8: Basic Stock Valuation
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Why is P/E Multiples Approach better than book value per share when it comes to valuing a company?

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