Why is the preparation of a sales forecast one of the earlieststeps in preparing a master budget?

Survey of Accounting (Accounting I)
8th Edition
ISBN:9781305961883
Author:Carl Warren
Publisher:Carl Warren
Chapter13: Budgeting And Standard Costs
Section: Chapter Questions
Problem 10CDQ: What is the first step in preparing a master budget?
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Why is the preparation of a sales forecast one of the earliest
steps in preparing a master budget?

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